Classic Style Events

The brief

Jen plans weddings, corporate events, and celebrations across Temecula, San Diego, and Southern California. Her old Wix site was thin — no testimonials, no venue pages, no blog, and a weak About. She wanted a real digital presence that could reduce her reliance on WeddingWire and The Knot, keep her signature skeleton-key branding, and pair with a CRM.

The design direction came straight from her own inspiration: a retro-western, pink-and-red invitation, done right rather than diluted into the usual cream-and-serif template.

What I built

A custom-coded rebuild on Astro with a bright, confident design system — a high-contrast display serif, a hand-brush script accent, and her real engraved-key logo wired in as a recolorable mark used across the header, dividers, and favicon.

The pages:

• Home with a video hero and an animated envelope intro
• Dedicated event-type pages (weddings, corporate, celebrations) with FAQ schema
• Three service pages, About, Gallery, Journal, and an inquiry form
• Old Wix URLs 301'd so nothing indexed gets lost

Under the hood:

• Inquiry form posts into her F-Stop CRM
• LocalBusiness / WeddingPlanner, Service, and FAQPage structured data for local SEO
• Responsive image pipeline with srcset — the gallery drops from ~24MB to ~1MB on a phone
• DNS moved off Wix to Vercel, email kept on Google Workspace

The result

Classic Style Events now has an independent site that looks like Jen's brand and works like a real business tool. Inquiries route into her CRM, the pages are tuned for the venues and regions she works, and she has a foundation for the venue blogs and landing pages that drive her SEO.