Everything you need.
Nothing you don't.
Website + Updates
A custom site that actually looks like your brand. Not a template, not a Squarespace theme everyone else has. I design it, build it, and handle all the updates so you never have to think about it.
- Custom design from scratch
- Responsive development
- Portfolio & gallery setup
- SEO fundamentals
- Contact & inquiry forms
- F-Stop CRM included
- Ongoing content updates
- Hosting & maintenance
$1,000
then $25/mo
+ Automations
Everything above, plus I automate the stuff you keep doing manually. Booking, client intake, follow-up emails — all running without you lifting a finger.
- Everything in Tier 1
- Booking & scheduling flows
- Client intake automation
- Email sequences
- Calendar integration
- Pixel & conversion tracking
$2,200
then $39/mo
+ AI
The full stack. Everything automated, plus custom AI tools built around how you work. Smart client responses, content generation, workflow intelligence — whatever saves you the most time.
- Everything in Tier 2
- Custom AI integrations
- Smart client communication
- AI content tools
- Workflow intelligence
- Lead qualification
$3,000
then $49/mo
Included free
F-Stop.
A CRM built specifically for photographers and videographers. Not HoneyBook, not Dubsado, not some generic tool you spend weeks configuring. F-Stop is designed around how you actually work — from first inquiry to final delivery.
Lead pipeline
See every inquiry, where it came from, and where it is in your booking process. No more lost leads in your inbox.
Booking management
Track dates, packages, contracts, and payments. Know exactly what's booked, what's pending, and what needs follow-up.
Client communication
All your client conversations in one place. Automated follow-ups, questionnaires, and timelines — not scattered across email, DMs, and texts.
Connected to your site
Your website and CRM actually talk to each other. Inquiry comes in, lead appears in your pipeline, automation kicks off. One system.
Common
questions
What does the upfront cost cover?
The initial design and development of everything — your website, CRM setup, and any automations or AI in your tier. After that, the monthly covers hosting, maintenance, updates, and ongoing support.
Can I start with Tier 1 and upgrade later?
Yes. Most clients start with a website and add automations or AI once they see how much time it saves.
How long does the build take?
3-5 weeks depending on scope. I'll give you a clear timeline before we start.
What if I want to change something on my site?
Just tell me. Fonts, colors, animations, new photos, copy changes — I handle all of it. That's the whole point. You don't need to log into anything, learn any tools, or figure out a page builder. You focus on your business, I take care of the site.
What kind of AI are we talking about?
Depends on your workflow. Could be automated client responses, content generation, smart lead qualification, or custom tools specific to how you run your business.
Do I need a retainer? What if I just want a website?
We can talk about it. I prefer ongoing relationships because your site should evolve with your business, but I'm flexible.
I already have a site with blog posts. Will I lose my SEO?
No. Migration is free with every project. I do a full SEO audit, migrate all your content and blog posts, set up 301 redirects for every URL, and monitor everything after launch. Your Google rankings and traffic carry over to the new site.
Why not just use Squarespace or ShowIt?
You can — if all you need is a portfolio page. But the second you want real automations, a CRM that actually connects to your site, proper SEO markup, pixel tracking, or anything beyond a template, you're fighting the platform. These tools weren't built for running a photography business. They were built for getting a site up fast. There's a difference.
What is F-Stop and why is it free?
F-Stop is a CRM I built specifically for photographers and videographers. It's included free because your website shouldn't be separate from how you manage clients. When someone fills out your inquiry form, they should land in your CRM automatically — not in a random Gmail inbox you check between shoots.
Not sure which tier?
Book a call. I'll ask about your business and tell you what makes sense.